Business Mastermind Program

Crack the code with science, not guesswork.

A revolutionary development platform to create the world’s best salespeople

Unravel the Psychology of Sales

6 Week Business Mastermind Masterclass 

2022 Course Dates

February 4 - March 11, 2022

Session times: 1pm - 3pm AEDT


April 22 - May 27, 2022

Session times: 1pm - 3pm AEST


July 15 - August 19, 2022

Session times: 1pm - 3pm AEST


September 9 - October 14, 2022

Session times: 1pm - 3pm AEST


November 4 - December 9, 2022

Session times: 1pm - 3pm AEDT


The Business Mastermind Programs are delivered LIVE and ONLINE

Have you ever wondered why?...


Customers are constantly surprising...

Understanding their behaviours, personalities, preferences and decisions is not unlike a detective solving a mystery.

But how do we decode the science behind business?

How do we solve the mystery to take your business to the NEXT LEVEL?

How do we understand the secrets behind our customers?

The Challenge

Every salesperson is different and every customer is different, yet in the world of sales we are asked to deliver our value in a compelling way, communicate with customers in an influential way and are expected to sell in an effective way.


But what does compelling, influential and effective selling mean?

What is often misunderstood is that the loss of a sale, failed negotiations and incomplete outcomes are the result of communication breakdowns.

And that is because everyone is different.

Understanding the psychology of sales gives us a direct gateway into communication styles and behaviours and teaches us the skills and tools to solve the sales equation and WIN MORE DEALS.


The Solution

In the Business Mastermind Course we explore the art of persuasion and how to adjust your communication style to connect, create influence and get the outcomes you want.

Successful business people have these skills in abundance.

The program will equip you with ideas, processes, tools and frameworks to conduct exceptional business and sales practices well into the future.



  • Learn to create visibility in a busy marketplace and develop differentiation strategies

  • Craft clear and deliverable sales processes

  • Get foundational training on business Archetypes and learn the secret language of business

  • Acquire the tools and resources to compete on superior opportunities, not just product or pricing

  • Discover how to identify customer behaviours and communication patterns to generate powerful sales opportunities that are achievable

  • Learn how use the Periodic Table of Sales to develop essential business acumen and de-risk ideas

  • Gain knowledge on how to use both emotion and logic to build robust and successful business partnerships

  • Develop winning sales communication skills

  • Enhance a positive and encouraging sales team environment

  • Accelerate confidence and motivation to prospect, negotiate and close

  • Establish an environment where you can sell without being seen as ‘salesy’

Who is this for?

The Business Mastermind Program is aimed at ANYONE looking to develop their business skills, increase their sales performance, learn to solve frustrating sales challenges and for those who want to understand the psychology and science behind customer behaviours and decisions.

It is your chance to go deeper than the books and learn directly from the author, thought leaders and leading professionals in their field.

Particpant graphic.png

Course Overview

Module 01
Sales Essentials
  • Sales 101

  • What is Behavioural Science?

  • Fundamental Principles

  • Customer Journey

  • Customer Profiles

  • Customer Pains and Gains

  • Decision Making

  • 4Cs Sales Model

  • Periodic Table of Sales

Module 02
Sales Mindset
  • Building a Business Development Mindset

  • Cognitive Filters and Mental Shortcuts

  • Emotion vs Logic

  • Unique Value Propositions

  • Competitive Advantage

  • Persistence

  • Accountability

Module 03
Sales Skillset
  • Prospecting

  • Art of Storytelling

  • Overcoming Objections

  • Negotiating Skills

  • Closing Tactics

  • Price Psychology

  • Cognitive Bias

  • Creating Influence

  • Key Persuasion Principles

Module 04
Sales Toolkit
  • Introduction to Archetypes

  • DISC Profiling

  • Personality Traits

  • Power of Persuasion

  • Sticky Experiences

  • SWOT Analysis

  • Sales Funnels

  • Forecast Matrix Maps

Module 05
Sales Psychology
  • Archetypes in Business

  • The Collective Unconscious

  • Behavioural Selling

  • Virtual Selling

  • Personality Intelligence

  • Communication Styles

  • Identifying Behaviours

  • Strategic Conversation

  • Partnerships

Module 06
Strengths & Goals
  • Character Strengths

  • Recognising your Signature Strengths

  • Strengths Based Selling

  • Expression Mapping

  • Strengths and Business

  • Self Management & Prioritisation

  • Being Human in Sales

Business Mastermind Course


Priced in AUD excl. GST

Course Inclusions

6 Training Modules

Sales Mastermind


VIA Character Strengths


Ebooks and Guides

6 x 2 hour interactive

LIVE sessions

Business Mastermind Workbook

Hardcopy and Digital Formats

VIA Character Strengths

50 page Report

Subscription to the

School of Mind

Individual Client Portal

VIA Character Strengths

Professional Hub

Ongoing Development Tools

& Resources

Invitation to the

'Solving the Sales Equation'

Online 'Meetup' Group

Exclusive Bonuses


Personality Intelligence Guide

100 page guide to master the art of communication and influence in business.

Online Course Sales Page Template PV.png


Virtual Selling Guide

Guide to leverage human psychology to increase productivity and reduce sales cycles

Total Value: Over $5,200

Business Mastermind Course


Priced in AUD excl. GST

Online Course Sales Page Pic.png

One of the best sales workshops ever attended.

Leanne has been at the peak of the sales and strategy for more than 20 years. She has been at the forefront in bringing advancements to business world, making her widely respected within the industry. 


Her extensive knowledge teamed with a smart business sense and the ability to be agile and innovative delivers results. She has a contagious positive attitude and a proven track record of success.


Chris Roots, Journalist,

Sydney Morning Herald, Australia


Meet Leanne Elich...

As one of Australasia's most successful Medical Technology Business Leaders and leading expert in high performance sales teams, Leanne Elich is a passionate Oncology Advocate and Global Healthcare Specialist with over 25 years experience in both clinical and corporate environments.


Leanne is a results-driven business and executive leader with global experience delivering award-winning strategic impact programs. She is the creator of the Business Mastermind Program and the successful 'Periodic Table of Sales'.

With the passion to understand the behaviours of successful business, Leanne has uncovered psychological driven business strategies to create differentiation in a busy marketplace. Powered by her own success, Leanne is using her established methodologies to teach businesses how to think differently, create value and set a pathway for industry leadership. For over 20 years, she has studied and observed the psychology of human behaviour, influence and persuasion in sales.

Leanne is a graduate of the University of Sydney, Harvard Business School and Harvard Medical School. She is an Honorary Clinical Fellow and a University guest lecturer.

Leanne is also an International Keynote Speaker, Author and Women in Leadership advisor.


Leanne has led local and global business operations and won multiple awards in both the medical and business specialities.

Are You Ready To Take Your Business To The NEXT LEVEL?

Business Mastermind Course

Online Course Sales Page Pic.png