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VALUE PROPOSITION
DESIGN

To deliver value to your customers, you must have a clear understanding of their needs.

A 'customer need' is a problem they are trying to solve, which motivates them to seek a product or service to do so.

Learn to design exceptional Value Propositions that are robust and successful. Build, measure and learn how value propositions can rank your business higher than the competition.

  • Learn to design value proposition canvases that directly targets need, pains and gains

  • Use an integrated suite of tools to map and create value for your customer

  • Shape Value Maps and Customer Profile Maps to 'Check Your Fit'

  • Leverage existing assets and resources to build value proposition portfolios

  • Develop processes to systematically design value propositions and produce results

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  • Focus on unsatisfied jobs, unresolved pains, and unrealised gains

  • Go beyond functional needs and address emotional and social needs

  • Align with how customers measure success to outperform competition 

  • Spark ideas with Design Constraints, and Customer Profiles and Interviews

  • Master the art of critique, efficient feedback and 'Dotmocracy'

DESIGN

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TEST

  • Introduce the 4-Step Customer Development Process

  • Test, measure and rank important hypotheses and ideas to reduce risk of failure

  • Capture insights and learn the 5 Data-Traps to avoid

  • Evolve your value propositions constantly to keep them relevant to customers

Learn more about our
POSITION PROPOSALS Program

CANVAS