Business Mastermind

A revolutionary development platform to create the world’s best salespeople.

Unravel the Psychology of Sales

6 Week Business Mastermind Course 


Have you ever wondered why?...


"Customers are endlessly surprising...

Understanding their behaviours, personalities, preferences and decisions is not unlike a detective solving a mystery." - David Scott Duncan

But how do we decode the science behind business?

How do we solve the mystery to take your business to the NEXT LEVEL? do we understand the secret lives of customers?

The Challenge

Every salesperson is different and every customer is different, yet in the world of sales we are asked to deliver our value in a compelling way, communicate with customers in an influential way and are expected to sell in an effective way.


But what does compelling, influential and effective selling mean?

What is often misunderstood is that the loss of a sale, failed negotiations and incomplete outcomes are the result of communication breakdowns.

And that is because everyone is different.

Understanding the psychology of sales gives us a direct gateway into communication styles and behaviours and teaches us the skills and tools to solve the sales equation and WIN MORE DEALS.


The Solution

In the Business Mastermind Workshop we explore the art of persuasion and how to adjust your communication style to connect, create influence and get the outcomes you want.

Successful business people have these skills in abundance.




Create differentiation in the world of sales

Craft clear and deliverable sales processes

Generate powerful sales prospecting opportunities

Build empathy and rapport by understanding behavioural styles

Develop winning sales communication skills

Enhance a positive and encouraging sales team environment

Accelerate confidence and motivation to prospect, negotiate and close

Understand different audience groups and why customers buy

Establish an environment where you can sell without being seen as ‘salesy’

Use both emotion and logic to build solid long-term partnerships

Course Overview

Module 01
Sales Essentials
Module 02
Sales Mindset
Module 03
Sales Skillset
Module 04
Sales Toolkit
Module 05
Sales Psychology
Module 06
Strengths & Goals
Sales Essentials
  • Sales 101

  • Sales Cycles

  • Opportunities & Qualification

  • Unique Value Proposition

  • Solving the Sales Equation

  • Understanding Customers

  • Customer Pains and Gains

  • 6 Step Sales Process

  • 6 Step Gatekeeper Process

  • Periodic Table of Sales

Sales Mindset
  • The Optimistic Sales Person

  • Competitive Advantage

  • Resilience & a Healthy Sales Mindset

  • Overcoming Reluctance

  • Managing Impression

  • Persistence

  • Accountability

  • Communicating with Diplomacy

Sales Skillset
  • Prospecting

  • Storytelling

  • Diagnosing

  • Objections

  • Negotiating & Closing

  • Value Added Selling

  • Business Acumen

  • Influence

  • Leadership

  • Presentation

Sales Toolkit
  • Sales Mind Map

  • SWOT Analysis

  • CRM

  • Competitive Matrices

  • Checklists

  • Sales Funnels

  • Forecast Matrix Map

  • Sales Prompts

  • Habit Tracker

  • Time Management

Sales Psychology
  • Behavioural Selling

  • Virtual Selling

  • Customer Profiling

  • DISC Personas

  • Personality Intelligence

  • Power of Persuasion

  • Communication Styles

  • Strategic Conversation

  • Social Selling Tactics

  • Partnerships

  • Professional Wellbeing

Sales Strengths & Business Goals
  • Character Strengths

  • Recognising your Signature Strengths

  • Strengths Based Selling

  • Expression Mapping

  • Strengths and Business

  • Strengths and Goals

  • Communication

  • Self Management & Prioritisation


The Business Mastermind Workshop is delivered LIVE and ONLINE:

September 17th - October 22nd 2021

November 5th - December 10th 2021

Course Schedule

Module 01 - Friday Sept 17th

Module 02 - Friday Sept 24th

Module 03 - Friday Oct 1st

Module 04 - Friday Oct 8th

Module 05 - Friday Oct 15th

Module 06 - Friday Oct 22nd

Session times:  1pm - 3pm AEST

Course Schedule

Module 01 - Friday Nov 5th

Module 02 - Friday Nov 12th

Module 03 - Friday Nov 19th

Module 04 - Friday Nov 26th

Module 05 - Friday Dec 3rd

Module 06 - Friday Dec 10th

Session times:  10am - 12pm AEDST

Course Inclusions

6 Training Modules

Sales Mastermind


VIA Character Strengths


Ebooks and Guides

6 x 2 hour interactive

LIVE sessions

Business Mastermind Workbook

Hardcopy and Digital Formats

VIA Character Strengths

50 page Report

Subscription to the

Business Mastermind Society

Individual Client Portal

VIA Character Strengths

Professional Hub

Ongoing Development Tools

& Resources

Invitation to the

'Solving the Sales Equation'

Online 'Meetup' Group

Exclusive Bonuses


Personality Intelligence Guide

100 page guide to master the art of communication and influence in business.

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Virtual Selling Guide

Guide to leverage human psychology to increase productivity and reduce sales cycles

Total Value: Over $5,200

Business Mastermind Course

AUD $1,590 + GST

Payment not required for registration

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One of the best sales workshops ever attended.

Leanne has been at the peak of the sales and strategy for more than 20 years. She has been at the forefront in bringing advancements to business world, making her widely respected within the industry. 


Her extensive knowledge teamed with a smart business sense and the ability to be agile and innovative delivers results. She has a contagious positive attitude and a proven track record of success.


Chris Roots, Journalist,

Sydney Morning Herald, Australia


Meet Leanne Elich...

As one of Australasia's most successful Medical Technology Business Leaders and leading expert in high performance sales teams, Leanne Elich is a passionate Oncology Advocate and Global Healthcare Specialist with over 25 years experience in both clinical and corporate environments.


Leanne is a results-driven business and executive leader with global experience delivering award-winning strategic impact programs. She is the creator of the Business Mastermind Program and the successful 'Periodic Table of Sales'.

With the passion to understand the behaviours of successful business, Leanne has uncovered psychological driven business strategies to create differentiation in a busy marketplace. Powered by her own success, Leanne is using her established methodologies to teach businesses how to think differently, create value and set a pathway for industry leadership. For over 20 years, she has studied and observed the psychology of human behaviour, influence and persuasion in sales.

Leanne is a graduate of the University of Sydney, Harvard Business School and Harvard Medical School. She is an Honorary Clinical Fellow and a University guest lecturer.

Leanne is also an International Keynote Speaker, Author and Women in Leadership advisor.


Leanne has led local and global business operations and won multiple awards in both the medical and business specialities.

Are You Ready To Take Your Business To The NEXT LEVEL?

Business Mastermind Course

AUD $1,590 + GST

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